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Fujifilm X-E1 – The Evolution of X


The Fujifilm X-E1 interchangeable lens digital rangefinder camera is the next step in the evolution of X.

The Fujifilm X-E1 is everything that Fuji’s flagship X-Pro1 is minus the hybrid viewfinder. In fact it comes with a plethora of plusses making it a very appealing choice quickly carving out its place among X-series and other mirror-less cameras.

Along with an attainable price tag – much more affordable than the X-Pro1 – you get a choice between stealthy black or seductive silver and the Fuji X-E1 is also a touch more compact and lightweight than the X-Pro1 and includes the addition of a built-in pop-up flash.

Even the software has been improved making for faster focusing giving the XE-1 a very high IQ. However, if you’re an X-Pro1 owner already, don’t worry, the improvements are yours too with the latest firmware update.

Best of all, the Fujifilm X-E1 is now being offered as a Kit including your choice of silver or black camera body and the new 18-55mm F2.8-4.0 Lens for only $1399.95 ($300 less than if purchased separately)

Click to see: Fujifilm X-E1 Kit with 18-55mm Lens at Amazon -or- Fujifilm X-E1 Body Only

Click to see: Fujifilm X-Pro1 / XE-1 Lenses at Amazon

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Fujifilm X-Pro1 – Prayers Have Been Answered with the Apex of X


The Fujifilm X-Pro1 is just what everyone has been wishing for;

ultra high quality in a mirror-less digital rangefinder style camera featuring an advanced interchangeable lens system, an innovative hybrid ‘multi’ viewfinder, and a specially developed X-Trans CMOS image sensor capable of producing exceptional images that pop with detail and clarity.

Ever since the Fujifilm X100 began finding it’s way into the hearts and hands of passionate photographers, there has always been but one wish, one prayer;

Fujifilm, can we have an X100 with interchangeable lenses please?

Well, the answer is YES, and here it is in perfect realization.

Click to see: Fujfilm X-Pro1 at

Click to see: Fuji X-Pro1 Lenses at

Click here to save $300 on Select Fuji Lenses

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Fujifilm X10 – Best All-In-One Compact Digital Camera With Zoom


Fujifilm hits the mark yet again with the Fujifilm X10, the perfect all-in-one compact digital camera boasting a bright 4x optical manual barrel zoom lens that also acts as the on-off switch.

It’s not only the zoom lens that shines. The Fuji X10 also features a rugged magnesium alloy tank-like body, handy optical viewfinder, large 2/3 inch EXR CMOS image sensor and advanced EXR image processor.

Take all of the innovation and technology that goes into the X10 combined with the robust, retro design and what you get is brilliant image quality and the joy of shooting with a beautiful and very tactile camera.

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Fujifilm X100 Black Special Edition

fujifilm-x100-black leather case


In celebration of the success of the Fujifilm X100, Fujifilm has released the Fujifilm X100 Black Special Edition Camera Kit featuring an all black camera design, a smart looking genuine leather ever-ready case, a lens hood, adapter ring and a protective filter.


vfuji x100 special serial


The Fuji X100 Black Special Edition is limited to ten thousand units made and each unit comes with a note guarantying its authenticity with a number proof.

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Fujifilm X100

The Fujifilm X100 is the most innovative and exciting, retro-tastic, digital compact camera available today.

Fujifilm X100 with Optional Lens Hood

With the Fujifilm FinePix X100’s awesome retro-rangefinder looks, solid robust design, high quality optics, large sensor, one-of-a-kind hybrid viewfinder and superb image quality, it’s no wonder why the Fuji X100 is in extremely high demand.

CLICK HERE to find the Best Deals on the Fuji X100

The Fujifilm X100 produces exceptionally high quality images featuring a large APS-C CMOS 12.3 megapixel sensor, advanced EXR processor, a Fujinon 23mm (classic 35mm equivalent) single focal length fixed F2 lens, and the world’s first hybrid viewfinder.

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Fujifilm X100 Image Quality

The Fujifilm X100 certainly has a lot to talk about, cool retro-rangefinder looks, manual dials and controls, robust magnesium alloy body, large custom built sensor, EXR processor and high quality lens, but what about image quality? Does the Fuji X100 put its money where its mouth is?

Well, let’s see some images that speak for themselves…


Urban portrait

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Fujifilm X100 Videos

With the Fujifilm X100’s beautiful looks and innovative features, the Fujifilm FinePix X100 is quickly gaining fans and receiving rave reviews. Here are some excellent videos providing information, inspiration and showing us the innovation behind the Fuji X100.


FinePix X100 Promotional Movie

The FinePix X100 Promotional Movie is a touchy, feely, elegant look inside and out of the X100 and its innovative features – Hybrid Viewfinder, 23mm (35mm equivalent) F2 Single Focal Length Lens, APS-C CMOS Sensor & EXR Processor.

“Make the ordinary become extraordinary”


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